From Dashboarding to Doing: How ‘Intrapreneurs’ are Achieving a 4x Value Multiplier

In the world of process transformation, we are often taught to expect a certain "gravity." We assume that the bigger the problem, the more resources, people, and time it must consume to fix it.

I lived this reality for years as a CoE Leader. I remember a specific moment when one of our Global Process Owners in the Order-to-Cash team approached me with a critical leakage point: we were shipping products but, for various complex reasons, the billing wasn't happening as expected. It was a classic "leak" that every executive wanted plugged immediately.

My first instinct—the one trained into me by years of traditional IT projects—was to scope out a fix using a traditional approach. I estimated a project that would require a significant capital investment, a timeline stretching across two fiscal quarters, and the coordination of three separate technical teams to handle the data, the logic, and the automation. It was a heavy lift, but in my mind, that was the "cost of doing business."

Then, we hit our "Aha!" moment.

We had recently migrated our Celonis platform to the cloud, and I decided to see if the technology had finally caught up to our ambitions. Instead of the multi-team, multi-month roadmap I had envisioned, we took a different path. Utilizing the integrated capabilities of the platform—moving beyond simple analytics into intelligent workflows and orchestration—we realized we didn’t need a village. We needed one person.

In less than four weeks, a single individual executed the entire solution from end-to-end. We didn't just find the unbilled shipments; we built the logic to ensure they never slipped through again. What should have taken half a year was live in a month.

The Science of the 4x Multiplier

That experience changed how I looked at my career. It was the moment we stopped being "the people who find problems" and became "the people who fix them." This is exactly why I eventually joined the team at Celonis—to show leaders like you that the gap between seeing the problem and realizing the value is much smaller than you think.

The Celonis Value Achiever Program (VAP) was built to teach this exact speed. It’s not a software class; it’s a masterclass in getting things done.

The numbers tell the story better than I can. Across 11 groups so far, 124 "Intrapreneurs"—our name for people who act like entrepreneurs inside their own companies—have finished the program. These leaders started the class having already found about $575 million in value. By the time they finished the three-and-a-half-day workshop and applied our simple frameworks, they left with plans to hit $2.3 billion in value over the next year.

That is a 4x Multiplier. It happens because we teach you to stop trying to fix everything and start fixing the things that actually move the needle.

How We Build Your "Engine"

We don’t just give you a textbook. We help you build the five parts of a successful "Value Engine" inside your company:

Doing what matters: Making sure your Celonis projects are tied to the three things your boss (and your boss’s boss) actually cares about this year.
Playing well with others: Learning how to get the Process, Functional, and IT heads in a room to agree on what to fix first.
The Engine Room (The CoE): We still believe in a Center of Excellence, but we teach you how to make it a part of the business, not a lonely island of tech people.
The right tool for the job: Making sure your IT team understands what Celonis can do so they don’t spend six months building something you could fix in four weeks.
Getting better every day: Building a routine where you "lean into the red." We teach you to stop being afraid of "red" numbers on a dashboard and start seeing them as the "treasure map" to your next big win.

Building the Transformation Masterplan

The core deliverable you create in this program is the Transformation Masterplan. As a former customer, I can tell you: this document is your shield and your sword. It is a 12-month, quarter-by-quarter execution roadmap that changes the conversation in the boardroom.

Priority Alignment & Connecting the dots to the bottom line: We teach you how to speak "CFO." Instead of saying, "We improved our automation rate by 10%," you’ll be able to say, "By fixing these three steps, we are putting $5 million back into our cash flow." You show exactly how a technical fix leads to real value.
Defining Ownership: One of the hardest lessons I learned was that a CoE cannot "own" value alone. The business must own it. The Masterplan helps you identify "Value Owners" within the functions and gives you the framework to hold them accountable.
The 90-Day Pulse: We move away from the "Big Bang" project. The program teaches you to deliver value across 90-day increments, ensuring that by the next QBR, you have a "realized value" slide that actually means something.

Why You Need to Attend

If you are tired of being the "dashboard person" and want to be the "transformation person," this is your path.

You’ll leave Munich, New York, Madrid, Houston, Paris, London, San Francisco, Bengaluru, or Chicago with more than just a certificate; you’ll leave with a battle-tested strategy that has been vetted by the most successful CoE leaders at Celonis.

Don't let your value stay trapped in a dashboard. Step out of the "gravity" of traditional IT and become a Value Achiever - apply here.

Coming this spring: The Intrapreneur’s Edge

In our next installment, I’ll be diving into the mindset shift required to move your CoE from a "dashboarding" function to a strategic business driver. We'll explore why the most successful Value Achievers don't wait for permission—they act as entrepreneurs within their own organizations.