From data to tangible value in hours: Celonis uses agentic AI to accelerate business transformation

Enterprises today face a relentless tension: they cannot afford inaction on business-critical priorities, yet the resource and opportunity costs of lengthy transformations create significant risk. When a transformation starts, it is in a race against time to deliver a return on investment.

In the past, even the most efficient implementations required weeks of manual effort to discover data structures, map complex objects and events, and build the initial views that provide visibility into operational reality. Celonis has long been at the forefront of rapid value realization - and we’re using the power of AI + PI, so you can move even faster.

Accelerated time to value with AI agents

Using the power of agentic AI grounded in Celonis’ deep proprietary knowledge, including the proven path-to-value methodology used by our Value Engineers, Celonis is automating time-consuming tasks across Celonis deployments to significantly accelerate the time to value for our customers.

By combining the reasoning power of AI with the proprietary best practices distilled from over 2,500 global deployments, Celonis can now build functional process models from raw data in a fraction of the time previously possible. Customers can now go from raw data to a working digital twin across any system or process in a fraction of the usual time.

From raw data to operational digital twin in hours

The core of the Celonis Platform is the Context Model—a living digital twin of business operations. To create this twin, our platform leverages specialized AI agents to automate the data-to-application process. It begins with agentic data discovery, scanning millions of rows of structured and unstructured data—including emails and PDFs—to eliminate data-mapping guesswork through automated metadata analysis. Next, agentic OCDM generation constructs a unified context model by automatically building Object-Centric Data Model packages, including complex SQL factories, enriched with business knowledge and decision intelligence. Finally, agentic analysis and solutions transform this foundation into deep performance analysis and custom solutions by efficiently composing Views and Knowledge Models with pre-validated KPIs.

This automation allows our Value Engineers to focus on the high-level strategic alignment and validation that only people can provide, while AI agents handle the "heavy lifting" of configuration.

Evidence from the field: Real-world impact at scale

We are already seeing AI deliver a step-change in how quickly organizations can move from a strategic problem statement to verified value.

At one of Europe’s top luxury automakers, a company operating one of the most complex supply chains in the world, our team used AI agents to take raw shopfloor production data and deliver a first-draft OCDM over a single weekend. The organization noted that this two-day sprint achieved more progress in a shorter amount of time than was previously possible.

In the tech sector, we partnered with a leading semiconductor technology company to stand up an initial talent acquisition model. Using AI agents, the deployment was completed in under 24 hours. The immediate transparency into their data allowed their leadership to move straight to optimization strategies rather than spending weeks on the initial build.

These results are being replicated across industries, from manufacturing to healthcare, where AI agents are used to tackle specialized or custom use cases that previously came with prohibitive timelines.

A future of composable, AI-driven operations

For Celonis, the ultimate goal is to enable the AI-driven and composable enterprise of the future. In this state, an organization is free to:

• Improve continuously: Using AI to automate execution and enhance time to insight.
• Adapt instantly: Reinventing operations on the fly to turn market shifts into competitive advantage.
• Innovate freely: Removing architectural constraints to unlock the speed needed to build a future-fit organization.

By decoupling process logic from the limitations of legacy systems, we are allowing companies to orchestrate a hybrid workforce of people and AI agents that can re-compose itself as fast as the market changes.

AI-powered Celonis deployments are the foundation for this industrialized approach to Enterprise AI. They enable transformation not just as a one-time event, but as a continuous discipline of value realization. When processes work, the enterprise works—and now, they work faster than ever before.