Want to see the state of CPG in numbers? Check out our CPG infographic.
So customer experience (CX) is more important than ever in maintaining brand loyalty, and CPGs are finding themselves responsible for improving CX in a way they never have been before.
Partly that’s because of the increasing shift to direct-to-consumer (DTC) models, but when you zoom out and look at all the different dependencies and connections that CPG companies are responsible for maintaining now, it’s no surprise that any hidden inefficiencies inside a CPG company directly affect the end customer experience.
It’s an unruly beast, where a single unreliable supplier can leave you in a position where your customers are given no choice but picking up a competitor’s product because yours simply isn’t on the shelf.
The secret to wrestling this particular kraken starts with managing your customers’ orders appropriately.