Alex Rinke: A lot of times when we think about what is our biggest strength, I think our biggest strength is our customers. When we think about developing new products or building on new ideas, we don't go in a lab and invent something for six months, for nine months, and then we see if people like it. No, we start with customers from day one.
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Ariel Bardin, Celonis Chief Product Officer, introduces the latest Celonis EMS products at Celosphere 2022 in Munich.
Even before we start with a new product, we start with customers. That's why when we said, "Okay, sustainability is going to be a big part of our mission going forward", we said, "Hey, we want to really unlock the potential of our Celonauts and our customers". We said we're going to do three impact days every year, and meaning three days where everybody drops their pens and focuses on things that drive an impact, in different executives sponsor and different things.
I said I'm going to go all in on sustainability and I'm going to host a hackathon. The fourth one is coming up now. I'm going to host hackathon where we invite all of our customers to come together, drop our pens. We have some of our best engineers, our best data scientists, and we work on leveraging Celonis' sustainability. That really shaped our roadmap because we get our best customers, our best people in a room, and we bang out sustainable use case. We have big retailers improve transportation, we have automotive suppliers reduce the footprint of their manufacturing.
We work with some of the biggest textile companies. I mean, you cannot imagine the importance of the textile industry for sustainability. To produce an average t-shirt costs thousands of liters of water. There's just so much energy and improvement opportunity, and Celonis from day one was about changing things, was about improving organizations. There are so many people in every company that don't want to change a little bit. They just want to keep things running as they know they're running, but none of them are here. So that's what Celonis was always about, and that's what Celonis is going to be about for many years to come.