The AI Productivity Gap: Why 1890s Factory Owners Had the Same Problem as You (and the Secret to GenAI ROI)

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Summary

  • Electricity took 30 years to boost factory productivity because managers saw it as a swap-in replacement for steam engines, rather than as a technology that opened up an opportunity for redesign. The breakthrough came only when factories were reimagined around distributed ‘unit drive’ motors.
  • Most organizations today are making the same mistake with AI: layering chatbots, copilots, and agents onto legacy workflows rather than rethinking the underlying processes, in what supply chain analyst Lora Cecere calls doing "AI Stupid."
  • The real productivity boom will come from multi-agent systems - small, specialized, autonomous agents working asynchronously - supported by a contextual map of how work actually flows.

Why electricity failed at first

In the late 19th century, factory owners were told that electricity would change everything. The new technology promised a new era of prosperity through lower costs.

Many bought in early, investing large sums to rip out their huge coal-fired steam engines and replace them with equally huge electric motors.

And then, for nearly thirty years, almost nothing happened.

The new machines were cheaper to operate and easier to maintain; however, productivity didn’t skyrocket.

And so, to the frustrated CEOs of the 1890s, electricity looked like just another expensive disappointment. This historical stagnation contains a key lesson for anyone leading AI adoption today.

But to understand what happened , we first need to understand how a steam-powered factory worked.

The constraints of the steam engine

A steam engine was a huge contraption that generated power centrally. The power it created then had to be distributed mechanically through a line shaft system: a forest of leather belts and iron pulleys hanging from the ceiling, and connected to each machine.

This system forced rigid constraints on the way that factory floors were set up. Machines had to be placed in straight lines in order to be linked to the shaft. Massive amounts of energy were also wasted distributing the energy, as the system required getting the heavy iron shafts to turn before a single loom even moved.

And maybe most importantly, it was an all-or-nothing system. To run one small machine, you had to ‘turn on’ the entire factory.

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The productivity boom of distributed power

Productivity is a property of the system, not just the tool; swapping the engine is useless if you don’t cut the belts.

When electricity first arrived, managers made a one-to-one replacement, swapping the steam engine for an electric motor, keeping the line shafts and rigid floor plan.

This was, of course, cleaner and much more convenient than a coal-fuelled steam engine. But it didn't solve the underlying friction of mechanical power distribution. It wasn’t until the 1920s that managers stopped seeing electricity as a ‘better steam engine’.

It was then that they finally understood that electricity’s potential was best used in the form of distributed power. This paved the way for the unit drive: as electric motors became smaller and more capable, their applicability increased, which in turn drove further efforts to shrink them until they could be dedicated to individual machines.

Once the "belts" were cut and the ceiling was clear, factories were finally reorganized into assembly lines based on the flow of materials. Productivity suddenly boomed, because the technology allowed the environment to be flexible.

Don’t do AI adoption like a 1890s factory manager

True revolution requires the courage to clear the ceiling - dismantling the rigid hierarchies and synchronous dependencies built for a pre-AI world.

Today, most supply chain organizations are using AI exactly like a 1890s factory manager used a giant electric motor. They are dropping powerful large language models into legacy environments, slapping a chatbot, copilot, or agent on top of twenty-year-old procurement processes and rigid 9-to-5 cultures. This is, in essence, using a super-motor to turn rusty leather belts.

In a recent webinar hosted by Celonis, supply chain influencer Lora Cecere called this ‘AI Stupid’: overlaying AI onto existing supply chain workflows without rethinking them.

For example, current use of AI often requires a human to manually ‘crank’ the system with prompts at every step, keeping us firmly in the mechanical age. Even more elaborate AI deployments face the same ‘invisible belts’, as IDC’s Stephanie Krishnan explained: “[think of] building an agentic workflow that can rebalance production autonomously and the operations team insists on approving every output manually.”

What’s more, the line shaft system that’s been used so far in supply chains is coming to its limits. Supply chains are dealing with more volatility and higher complexity than ever before, hitting a cognitive ceiling of what humans can manage and comprehend.

We’re currently in the big motor phase of AI, using advanced technology to power old, inefficient workflows.

The key to the AI productivity boom: multi-agent systems

If the steam engine was the central model and electricity was the distributed grid, the unit drive of the AI era is the autonomous agentic workflow.

Just as the 1920s unit drive succeeded by being small, specialized, and decentralized, the AI boom will happen when we shift toward multi-agent systems. These are micro-agents specialized for specific tasks - research, drafting, or fact-checking - that talk to each other autonomously without needing a central human manager to prompt every step.

This means that instead of implementing agents haphazardly, without rethinking workflows, supply chains redesign their ways of working to make the most of these orchestrated multi-agent systems. Each micro-agent can work at its full capacity, and its potential for autonomy (within carefully designed guardrails) is fully leveraged.

We are also seeing a shift toward Small Language Models (SLMs) that can live locally on devices and Vertical AI trained exclusively on industry-specific standards. These specialized "motors" are 100x more efficient because they don’t waste energy on general tasks like writing poetry when they are built to weave the fabric of a specific industry.

The Unit Drive of AI consists of small, specialized, autonomous agents that "sew the fabric" of supply chain processes while we sleep.

AI can’t work effectively without the right context

However, agents cannot function in a vacuum; to remove the mechanical constraints of the digital office, you need a map of the floor. This is where context plays its critical role. If Agentic AI is the unit drive, the context of your supply chain is the standardized voltage, wattage, and plug-in components required to ensure compatibility, safety, and ease of maintenance. In order to be effective, AI agents need the operational context of a business: it understands the relationships between all the documents, materials, and people that make up your supply chain and how they’re interconnected and interdependent.

With this context, your agents can be orchestrated following the rules of your business, so that hundreds of agents don’t work at cross-purposes. Leaders stop operating the machine and start managing the line.

In an AI-native organization, the factory floor changes completely. Work becomes asynchronous by default, happening 24/7 as agents turn the machines while humans shift to the role of floor manager inspecting the final output for quality control.

The need to click through ten different apps disappears as AI flows data between points automatically. We’ll know we’ve reached the unit drive era when we stop talking about AI altogether. Just as people in 1930 stopped saying they were using an electric-powered sewing machine, and just said they were sewing, the productivity explosion will happen when the chatbot interface disappears, and AI becomes deeply embedded in the task itself.

How to redesign the factory

Don’t just buy a better engine; use the Celonis Platform to redesign the factory.

Want to start moving your supply chain towards the unit drive era of AI? The Celonis Platform brings together process data, business knowledge, and intelligence from all your systems, applications, and devices to create a dynamic, real-time digital twin of your operations.

It combines hindsight, insight, and foresight to give your people and your AI agents the operational clarity to reason correctly, decide sensibly, and act reliably.

FAQs

What does AI have in common with electricity?
Both are general-purpose technologies that only pay off once organizations redesign based on their capabilities. Electricity did not at first lead to a huge productivity boom because factories kept their old layouts, instead of rethinking the floor plan. AI adoption is facing the same challenge now: powerful models are being bolted onto workflows built for a pre-AI world. The lesson is that the payoff comes from redesigning work based on what the technology enables.
What does ‘AI stupid’ mean?
It refers to deploying AI tools on top of existing processes without rethinking them. Examples include using a chatbot to navigate a clunky procurement system instead of redesigning procurement itself, or building an agentic workflow but requiring human approval at every step, which reintroduces the bottleneck the AI was meant to remove. Watch supply chain influencer Lora Cecere talk about how to avoid doing ‘AI Stupid’.
What are multi-agent systems, and how are they different from current AI tools?
Multi-agent systems use multiple specialized AI agents that handle distinct tasks and coordinate with each other autonomously, rather than relying on a human to prompt each step. This contrasts with today, where a human still ‘cranks the system’ at each stage.decisions, and they need to involve HR in AI projects from the start.

Sources and references