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The Ultimate Business Challenge

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by Alexander Rinke
February 09, 2021
2 min read

Itโ€™s not every day as a CEO that you wake up, grab a coffee, and look at this in the Wall Street Journal. Thatโ€™s what I did this morning, I think you should stop, drop what you are doing and check it out too.

Alex Rinke EMS Challenge - blog pic

You read this right. Today weโ€™re launching a challenge: Let us find $10 million trapped in your business, or we will donate $100,000 to a nonprofit of your choice if we donโ€™t.

Now why in the world would we make such an offer?

Because customers are tired of software companies selling buzzwords and promises with no or little business value. Also, this is what we have been doing for the last 10 years, for more than 1,000 businesses. We are very serious about our ability to help customers dig deep inside their businesses, specifically in their transaction systems and find and unlock trapped business value.

And now today, we are taking a bold step, something never done before in our industry (that I know of) that makes clear how confident we feel about the value Celonis delivers.

Weโ€™re putting real money on the table to show the real results we can deliver to companies.

The reality is that companies everywhere run their core processes and operations through a complex mix of hundreds, sometimes thousands, of different systems that are rigid and fragmented. That complexity ties up execution capacity, and we help companies unlock that trapped capacity.

So, spread the word. Challenge us to find that value. Share this challenge with your friends in businesses. Get signed up. We will learn about your business and confirm if your organization is a good fit for the program. We will walk you through the capacity assessment. And we will present our findings in an executive execution capacity report.

While we are excited about the big numbers on the table, itโ€™s important to understand the core truth of this program. This program is not just a challenge. Itโ€™s not even a contest. Itโ€™s a commitment.

We exclusively committed to helping businesses find problems that they may not even know they have. To give them the ability to see the truth of their business operations. To see where all of the value gets trapped and then unlock that value.

And when is the last time you get a chance to tell your CEO that you found $10M trapped in your business?

Alex Blog Image no text
Alexander Rinke
Co-Founder and Co-CEO

Under his leadership,โ€ฏCelonisโ€ฏhas been named by Gartner as the โ€œclear market leaderโ€ in the process mining category and has become one of the fastest growing enterprise software companies in the world.

Alexander has earned numerous awards and accolades including the โ€œRocket Mittelstandโ€ award, German Presidentโ€™s award, SaaS Award for Best Data-Driven SaaS Product, and more. He was listed on the Forbes 30 Under 30 list in 2015, the Ernst & Young Entrepreneur of the Year in 2016 and was acknowledged with the Lรผnendonk-B2B-Service Award in 2019. โ€ฏ

Alexander studied Mathematics at Technical University of Munich and ร‰cole Polytechnique in Paris.โ€ฏโ€ฏ

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