Process innovation is built on enterprise access to their own data
For decades, enterprises have owned their own data, whether the data is structured or unstructured, streamed or stored in a mainframe, third party enterprise packaged application, custom application, third party cloud storage, data warehouse and other assets used to manage data.
With this assumption, software markets were formed to enable enterprises to extract their own data, consolidate and normalize the data, and perform analysis on that data.
There is an emerging trend where some application vendors are narrowing or restricting the scope of data enterprises have access to or adding cost to access their own data. Much of this is to exploit growth opportunities, while other reasons are tied to a vendor's desire to build and sell proprietary AI agents that they can exclusively build due to restricted access to data that a customer would be unable to replicate.
This will be problematic for many customers. An IDC survey conducted in June 2025 indicated that 52% of respondents plan to build their own AI agents, while 48% plan to adopt pre-built agents (N=2,296, conducted worldwide). More than 97% of respondents already use AI in their organization. Out of that 97%, 42% are also already using AI agents, 27% are exploring use cases and 31% plan to invest in agentic AI in 2026. Compared with other emerging technologies in the past, adoption of AI agents is explosive.
As business processes transform from silos to value streams, enterprises should not have to work around the restrictions aimed at protecting application vendors from AI competition. They also should not have to incur unnatural costs to utilize data that they've historically had access to for decades.
This is especially true because it makes it more difficult to build optimal AI agents. That said, any restrictions are unlikely to hold back the wave of innovation that will occur as agentic AI is fully unlocked in an enterprise.