You probably follow a series of steps that goes something like: soap it up, rinse it off, wipe it down, then take on the inside if you’ve got the patience. But let’s say you glance across the street and find yourself mesmerized at how your neighbor’s car catches the light. It’s a sight to behold, and puts yours to shame. How can you get your car looking more like that, you wonder. Perhaps soaping it for longer, giving it a second wipe, or recruiting another pair of hands would do the trick.
But perhaps it won’t. The only way you’re certain to uncover how to make your car the envy of the street is by taking a good long look at your car washing process. Business processes are no different. Just substitute neighborhood rivalries for enterprise competitiveness. Want to cement your position as market leader and industrialize Enterprise AI for your business? AI needs more than raw data — it needs the operational context of how your business actually runs. That’s where the Celonis Context Model (CCM) comes in, providing the real-time ground truth your AI agents need to reason, decide, and act reliably.
This is what process mining was put on this earth to do.