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Neste: Big Data is the New Oil

By Julian T. Baumann

The concept โ€œbusiness as usualโ€ has had its day at Neste. It was in late 2014 when the Finnish oil company decided to no longer accept the status quo of operations and, instead, make the most out of their internal processes. The aim was to continuously improve the business process management capabilities and achieve a higher business process maturity. This decision was closely linked to a cultural and technological change โ€“ a change that could only be realized with the use of innovative big data technologies such as Celonis Process Mining.

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About the author
Julian T. Baumann
Contributing Writer
Julian Baumann is the Head of Creative Marketing of Celonis SE.

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