The Hidden Power of Life Event Data at APG

By Julian T. Baumann

When Dutch financial services provider APG Group purchased Celonis in 2017, this was the result of a desire to understand and improve customer-oriented processes. Ever since, the team has enjoyed the newly found insights and optimized returns for both APG and its customers.

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About the author
Julian T. Baumann
Contributing Writer
Julian Baumann is the Head of Creative Marketing of Celonis SE.

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