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Introducing the Celonis Superfluid Brand!

By Brandon J. Ortiz
4 min read

Itโ€™s a new day at Celonis. As more and more companies around the world realize the value of Process Mining technology, the global community continues to grow. And weโ€™re growing right along with it โ€” you can read all about that growth in our press release here.

But I wanted to talk about one new development here at Celonis in particular: the launch of our new brand!

Flashback to March, when we held our first global customer and partner event, Celosphere. Over 1000 attendees descended on Munich to learn, connect, celebrate, get inspired, and share ideas.

As a new employee at Celonis, it was those ideas that personally excited me the most. Ideas about bottom-up transformation, about the limitations of traditional BI software in driving real action, and about the systematic removal of operational friction.

At the confluence of these ideas, a new vision was taking shape. And for the first time, we put a name to this vision: The Superfluid Enterprise.

Embedded content: https://www.youtube.com/watch?v=_4OkKpAw1WM

The idea of the Superfluid Enterprise has really taken off in our community, and nowhere more than here within Celonis itself. It seems like everything is โ€œSuperfluid thisโ€ and โ€œSuperfluid thatโ€ now, up to and including Superfluid happy hours ๐Ÿ˜Š

Amid all this excitement, we decided to take a fresh look at our corporate brand identity. We wanted to evolve our look-and-feel and build a brand that brings this new Superfluid vision to life.

We put our heads together, and, after many passionate discussions about shapes and colors, weโ€™re proud to introduce the new Celonis Superfluid Brand.

Preview - The New Celonis Superfluid Brand

The design of the new brand is a reflection of our vision. It evokes organic transformation, nonstop evolution, and the constant ebb and flow of the processes that are the lifeblood of every company. Itโ€™s the essence of Superfluidity.

Itโ€™s a reflection of our company โ€” of who we are at Celonis today: vibrant, bold, excited and exciting.

And itโ€™s a reflection of our customers. Theyโ€™re pioneers in adopting Process Mining technology and using it to transform their businesses like never before. Inspired by them, we created a brand that dares you to step up and do something disruptive.

Celonis logo CGI outro

Okay, so whatโ€™s changed from our previous look? Wellโ€ฆ quite a bit.

First, we have a new corporate symbol: The Droplet. You can see it here incorporated into our new logo!

new Celonis logos-05

We also have a new set of company colors that are all two-tone gradients, rather than solid colors. When used together, they can create some eye-popping combinations that we love:

Screen Shot 2019-06-24 at 7.26.37 AM

And, as you see the new look starting to pop up on our website, at our events, and in the Celonis Intelligent Business Cloud itself, youโ€™ll notice that many other aspects of our style are evolving.

You can experience the new brand and learn more about Celonis, Process Mining, and the Superfluid Enterprise our latest e-book

A big shout-out to our creative agency, Velocity Partners, and the whole team at Celonis that helped make this happen. Weโ€™re thrilled to share it with you, and we hope youโ€™ll join us in celebrating as we embark on this new chapter, together.

Celonis logo morph

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