Bright Cape - Customer Journey Mining
Improve customer experience and conversions rates by analyzing customer behavior.
The automated persona generation process detects groups of users that exhibit similar characteristics and behavior, is affordable, quick, data-driven, and covers 100% of the users. Leading to a (potential) customer that can be better served, which makes them happier and thus more likely to buy your products.
This is where Bright Cape and Celonis Combine their Strengths:
Identifies bottlenecks of the website, being able to compare buyers and non-buyers.
Understand what types of archetypes are looking for specific products.
Analyze products the company is selling.
Understand conversion rates of different channels the customer is coming from.
Features & Capabilities
Monitor the customer journey in one overview. Interactive, intuitive and value driven.
Easily analyze individual persona’s and align and optimize your business initiatives with them.
Change the number of cluster your departments wants to focus on and let the Machine learning workbench automatically.
Contact the Partner
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