IBM's Lead to order (L2O) solution is critical to businesses as it helps determine the effectiveness of lead generation efforts and ultimately the cost (time and effort) of generating sales. Typically, the process operates across different business units (marketing, sales, finance) and enterprise applications, making it difficult to measure across the end-to-end workflow. Fixes like intelligent automation may be applied within one area (e.g.: lead creation).
This is where IBM and Celonis Combine their Strengths:
Quicker Sales Order generation.
Greater Lead Conversion.
Improved opportunity win rate.
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