Execution App

Opportunity Management


Win more. Win faster. Win smarter.

Todayโ€™s sales tools just report on outcomes. They ignore all the steps you need to get there.

Identifying potential execution gaps is a largely subjective exercise. Thereโ€™s no truly scalable, data-driven assessment of pipeline quality. CRM hygiene tends to be poor, and forecasting is mostly based on your peopleโ€™s best judgement.

It doesnโ€™t have to be this way. The Opportunity Management Execution Application helps you increase your sales execution capacity by analyzing process-related data in real time, identifying execution gaps and taking action to close them.

  • Identify and enforce best practices
  • Guide your teams consistently, in real time and at scale
  • Identify and enforce process accelerators
  • Identify execution gaps and take action to close them
  • Bring in the right resources at the right time
  • Ensure sales process adherence

Increase your sales execution

Optimize quota attainment

Always know the next best action to achieve your goals.

Speed up the sales cycle

Immediately find and tackle any issues blocking performance.

Improve forecast accuracy

With the right, up-to-date information, at the right time

Maximize your execution capacity across these KPIs





Quota attainment





Close Rates





Forecast accuracy

Hereโ€™s how it works



The app leverages process mining technology to connect to your source systems, and extract data from your desktop and CRM. It identifies and visualizes your end-to-end sales process and measures your execution capacity and relevant KPIs in real-time.



The app adds an intelligent layer to your sales management capabilities. Based on machine learning, execution best-practices and relevant business context, it understands how your sales process is executed, intelligently identifies execution gaps based on their impact on revenue, and knows the right course of action to fix them.



The app takes action in a number of ways to maximize your execution capacity. It recommends and automates real-time actions to optimize your process based on revenue impact. It also deploys the right people to remove gaps and ensures compliance with the right process steps.

For Chief Revenue Officers and CXOs

OM Control Center
End-to-end sales process and KPIs visualization
Performance benchmarking
Best practices identification
Predictability and confidence in forecasting

For Sales Operations Managers

OM Instrument
Risk alerts and prioritization
Best practices adoption
Data quality enhancement
Optimized onboarding process

For Sales Managers

OppyManagment Sales Managers
Data-driven coaching and guidance
True quality of the pipeline
Process compliance
Forecast accuracy enhancement

For Sales Reps

OppyManagement Sales Reps
Process guidance based on impact
Pipeline needs and recommendations
Engagement of relevant company resources
Better onboarding process

After 20 years running Sales Strategy and Operationsโ€™ teams globally, there is finally a simple and programmatic way to empower our sales teams towards better execution. By looking at the historical performance of similar opportunities and applying identified successful best practices, we can spur our teams on to even greater achievements. Itโ€™s a no-brainer for us!โ€

Arsenio Otero, Celonis COO and
ex-COO International at Salesforce
Discover the other Execution Apps TAI-2 image

Powered by Celonis EMS

The Celonis Execution Management System helps businesses increase execution capacity in Customer Operations, Finance & Administration, Supply & Distribution, and Products & Services.

Itโ€™s time to break through

Want to find out more?

Get in touch with our team. Weโ€™re ready to chat when you are.

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