Join Valence Intelligence and Celonis to discuss retail deductions: why so much is written off, who owns it, and how AI is helping brands across Europe win that margin back.
Retailer deductions are one of the least visible drains on margin for consumer brands.
Across Albert Heijn, Delhaize, Carrefour, Amazon EU and others, a share of every brand’s deductions is written off each year. Often that happens because no one has the time or connected data to check them, not because they were valid. This roundtable brings finance, AR and commercial leaders together to compare how they handle deductions today, and to look at how AI can turn those write-offs into recovered margin.
Attendees will leave with:
- A clearer view of where margin leaks. This covers the deduction types that cost European brands the most, such as promotional settlements, logistics penalties and pricing disputes, and why most write-offs come from capacity limits rather than decisions.
- Insight into how peers organise around deductions. This covers how other brands split ownership between commercial and finance teams, and which approaches lead to more being recovered.
- A practical view of AI in deductions. AI is used to read and extract messy backup from emails and PDFs, while rule-based validation keeps every decision auditable and traceable in SAP via Celonis.
- Lessons from brands that have closed the gap. These cover what changed for teams that moved from writing deductions off to recovering them, and what they would do differently.
- A route to quick results. Attendees can find out how much of their own deduction spend is recoverable, with Valence Intelligence offering a quick analysis of their data that shows the opportunity in days rather than months.
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speakers
- Aditya Rao
- Christian Tabois