Celonis Face Value Series

Hype & Reality: charting the AI roadmap with Robb Wilson

Watch now

Robb Wilson, author of Age of Invisible Machines, shows how hyperautomation fuels “better-than-human experiences” and why simulation is the key to AI’s real power.

https://delivery-p141552-e1488202.adobeaemcloud.com/adobe/assets/urn:aaid:aem:fbba9b3d-24d8-477e-8051-540daaf45eb6/original/as/2026_celonis_128_Robb_Wilson_hero_01.png

Agentic AI is leading the automation conversation

Robb Wilson, CEO of OneReach.ai, explores a world where hyperautomation fuels “better-than-human experiences.” Move beyond simple automation to navigate the next era of AI agent orchestration and mission-critical applications.

  • Use simulation as AI’s real power: Transition from building software for humans to building software for AI to use, leveraging high-fidelity digital twins for predictive decisions.
  • Figure out the hard part of agentic AI: Building agents is easy; the essential challenge lies in testing them through simulation to enable safe, mission-critical outcomes.
  • Aim for a “better than human experiences” (BHX): Focus AI on inconsistent and complex tasks to drive value, empowering every employee to simulate outcomes before making decisions.
form url
https://www2.celonis.com/l/238122/2025-06-12/3nn26n
redirect url
https://www.celonis.com/events/webinars/face-value/charting-the-ai-roadmap-recording
name
watch_now_charting_the_ai_roadmap
asset
ondemand_webinar
tracking label
watch_charting_the_ai_roadmap

Speakers

source
/globals/indexes/manual/speakers-index.json
people
  • Robb Wilson