Celonis x Ashling Webinar | Stop Paving the Cow Path: The Real AI Opportunity
AI is accelerating transformation, but many organisations are still automating broken processes. Join Ashling Partners and Celonis to explore why process reimagination not just automation is the key to unlocking real AI value.
Reimagining Processes for the AI Era
The Problem
Transformation programs are moving fast, but organizations are automating the wrong things. Scaling AI on top of broken processes only accelerates operational complexity.
The Solution
Move past simple software automation. Join us to discover Process Reimagination - designing your workflows specifically for the AI era.
What You’ll Learn
- The AI Shift: Why AI forces a complete rewrite of traditional process design.
- The 3 Traps: How symptom-matching, disconnected ownership, and tribal knowledge kill ROI.
- The Reality Gap: Using Process Intelligence to see how your business actually runs vs. how you think it runs.
- Next Steps: 3 practical prompts to use in your leadership meetings next week.
Date: 7th July 2026
Time: 11:30 AM - 12:00 PM AEST
Register Now to Reserve Your Spot
(Can’t make the live session? Register anyway and we will send the on-demand recording straight to your inbox.
- Gerold Laue
- Charley Vokoun