Celonis x Ashling Partners Webinar | Stop Paving the Cow Path: The Real AI Opportunity
AI is accelerating transformation, but many organisations are still automating broken processes. Join Ashling Partners and Celonis to explore why process reimagination not just automation is the key to unlocking real AI value.
Reimagining Processes for the AI Era
Enterprise leaders are under pressure to accelerate AI and automation initiatives but many are discovering that scaling technology on top of inefficient processes only amplifies existing complexity.
At a recent Client Advisory Board, operations and technology leaders across Australia shared a common challenge: transformation programs are moving quickly, but organisations are often automating the wrong things.
This webinar explores why process reimagination is becoming the next critical conversation for transformation leaders.
Ashling Partners brings deep advisory expertise and practical transformation methodology, while Celonis provides the process intelligence platform and operational insights needed to uncover how processes actually run in the real world.
Together, we will explore:
- Why AI changes the way organisations should think about process design
- How disconnected ownership and tribal knowledge slow transformation
- The difference between documented processes and operational reality
- Why Process Intelligence is foundational for sustainable AI transformation
- Practical ways to identify high-impact opportunities for reimagination
The webinar concludes with an invitation to attendees to participate in a jointly delivered 30-minute Process Reimagination Workshop designed to help organisations identify where AI and process transformation can deliver measurable business value.
Date: 7th July 2026
Time: 11:30 AM
- Gerold Laue
- Charley Vokoun