Celonis x Ashling Webinar | Stop Paving the Cow Path: The Real AI Opportunity

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AI is accelerating transformation, but many organisations are still automating broken processes. Join Ashling Partners and Celonis to explore why process reimagination not just automation is the key to unlocking real AI value.

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Reimagining Processes for the AI Era

The Problem

Transformation programs are moving fast, but organizations are automating the wrong things. Scaling AI on top of broken processes only accelerates operational complexity.

The Solution

Move past simple software automation. Join us to discover Process Reimagination - designing your workflows specifically for the AI era.

What You’ll Learn

  • The 3 AI Traps: How symptom-matching, disconnected ownership, and tribal knowledge kill ROI.
  • Bridging the Gap: Introducing the context model to give enterprise AI operational clarity on how your business actually runs
  • Live demonstration: See a case example on how to enable AI agents on your business

Date: 7th July 2026

Time: 11:30 AM - 12:00 PM AEST

Register Now to Reserve Your Spot
(Can’t make the live session? Register anyway and we will send the on-demand recording straight to your inbox.

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speakers
  • Gerold Laue
  • Charley Vokoun