The honeymoon phase for enterprise artificial intelligence is officially over. While the last few years were defined by the excitement of demos and email summarization, companies now face immense pressure to industrialize AI across the entire enterprise and drive meaningful ROI.
During the Celonis:Next 2026 product showcase, Dan Brown, Chief Product Officer and EVP Engineering at Celonis, articulated why so many initiatives stall. "AI models are brilliant reasoning engines, but they’re probabilistic," Brown explained. "When it comes to how things work in your specific business, they have major operational blindspots."
To bridge this gap, Celonis announced a suite of innovations centered on providing the "missing piece" of the AI puzzle: business context.
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