Those were the findings of an early 2022 study conducted by Google Cloud. Of the more than 1,400 executives across 16 markets surveyed by The Harris Poll for Google Cloud, 64% reported that “environmental, social and governance (ESG) initiatives were a top — and rising — priority.” However, only 36% of respondents reported that their organization has “measurement tools in place to quantify their sustainability efforts.” And, the same number (36%) said a lack of “understanding the issue” was a barrier to achieving sustainability.
Uncertainty like this is understandable. Sustainability is a broad term used to describe a variety of specific environmental, social and economic challenges we all face. It’s also a subject filled with novel concepts and unique terminology, such as "Triple Bottom Line", "ESG" and "Materiality Assessment".
If your company, team or you as an individual need a place to start your sustainability journey, the brand new Sustainability Base Camp training track from Celonis Academy can give you that starting point.