New solution uses Process Intelligence to give manufacturers a living digital twin of operations, enabling smarter decisions to reduce costs and boost revenue.
MUNICH and NEW YORK, October 30, 2025 – Celonis, a global leader in Process Intelligence, and Cavalis today announced the launch of the Celonis Product Portfolio Optimization for Manufacturing app, powered by Cavalis. The new solution provides manufacturing companies with a real-time, data-driven view of their product portfolio, enabling them to reduce operational complexity and increase revenue.
The app's release comes as manufacturers face mounting pressures from fragile supply chains and cost fluctuations. This new solution is built to help them gain a competitive edge by making smarter, faster product decisions. A leading global manufacturer, for example, used the app to make the process of aligning material master data of components and end-products significantly faster and more intuitive.
“AI is bringing unprecedented opportunities to the manufacturing industry - and yet most companies still struggle to realise this full potential in the areas that matter the most,” said Liam Mawe, Global VP, Industries at Celonis. “This new app helps close that gap. By combining our Process Intelligence with Cavalis’ domain expertise, we supply AI the rich context it needs to define, monitor, and update complex product portfolios in realtime, leading to substantial impact to both top and bottom lines.”
"Product portfolio management has traditionally been a manual, fragmented process, bogged down by siloed data and disconnected teams," said Fabian Gatzka, Managing Director & Co-Founder at Cavalis. "By bringing Celonis Process Intelligence to the core of this workflow, we are turning it into a strategic, intelligent advantage that helps companies achieve real-world business outcomes."
Optimize Product Portfolio Management with Process Intelligence
The new app uses data from procurement, order management, manufacturing, and supply chain systems to create a living digital twin of a company's product lifecycle. A key feature is its Bill of Materials (BoM) decomposition, which provides a granular evaluation of the product mix to identify cost drivers, assess component dependencies, and uncover opportunities for standardization and cost reduction. These insights enable product managers to optimize product rationalization, enhance inventory efficiency, and align portfolio decisions with market demand.
Key benefits include:
- Real-time Performance Insights: Gain deep visibility into product performance, profitability, and operational efficiency.
- Data-Driven Decision Making: Empower product managers to identify high-performing products, streamline rationalization, and align offerings to market demand.
- Optimized Product Termination: Support strategic optimizations that lead to increased revenue and significant reductions in maintenance and inventory holding costs.
- Improved Operational Efficiency: Identify and address bottlenecks and inefficiencies within production and supply chain processes.
- Revenue Growth and Cost Reduction: Increase revenue by freeing operational capacities for new products and innovations while lowering costs by reducing manual work and complexity.
The Celonis Product Portfolio Optimization for Manufacturing app is the latest addition to the Celonis Platform Apps Program. The program provides pre-built, domain-specific solutions created by trusted partners with deep industry knowledge, all built on the Celonis Process Intelligence Platform.