Celonis and Peech Launch Inventory Lifecycle Solution to Optimize Retail & CPG Operations and Reduce Perishable Goods Losses
MUNICH and NEW YORK, June 4, 2025 – Celonis, a global leader in Process Mining, today announced the launch of the Celonis Inventory Lifecycle Optimization powered by Peech. The new solution, co-developed by Celonis and Peech, enables retailers and consumer packaged goods (CPG) companies to reduce product waste and lost revenue by optimizing the process of managing perishable inventory.
Adjusting, or marking down, the price of products with a limited shelf life, such as fresh produce, baked goods, or any product that can become unmarketable, is a critical aspect of inventory management for retailers and CPG businesses. It’s also critical for reducing food waste. Traditional inventory management systems can identify perishable products that are at risk of expiring, but they lack the ability to track adherence to standard markdown processes. Missed markdown opportunities can result in needless product disposal, which leads to inventory loss (or shrinkage) and negatively affects revenue.
“Retail and CPG’s incredibly tight margins leave no room for operational inefficiencies,” said Dean Tarpley, Industry Principal for Retail & CPG at Celonis. “The Inventory Lifecycle Optimization app enables organizations to identify process improvement opportunities, take action to increase markdown adherence, and monitor the effectiveness of those efforts. We’re excited to partner with Peech as we work together with our customers to optimize operations and reduce unnecessary waste.”
“By bringing Celonis Process Intelligence to the inventory lifecycle process, we were able to create a solution that lets retailers and CPG companies answer the question, ‘Did we do everything possible to sell the inventory before it goes bad?’ whether it’s a loaf of bread on the grocery store shelf or cosmetics waiting for delivery in the warehouse,” said Anmol Gupta, Founder and CEO of Peech.
Improved Sell-Through Tate and Tens of Millions in Recaptured Revenue
A leading global retailer is already using this solution from Celonis and Peech to minimize shrink in perishable inventory, improving its sell-through rate by 2% and leading to a projected $35M in recaptured revenue. The company, which has more than $200B in annual revenue, found that its stores were not properly executing against defined processes for discounting limited shelf-life goods within bakery, meat, prepared foods, and other departments. Non-adherence was leading to lost sales opportunities, increased wastage, and compliance risks. Using the Inventory Lifecycle Optimization app, regional managers are now able to identify products, stores, and departments falling behind regional benchmarks in program compliance. They can also get insights on a weekly basis to guide staff conversations for markdown process adherence improvement. The solution is being scaled across 4,000 stores and the company expects meaningful gains in process compliance.
Optimizing Markdowns Adherence with Process Intelligence
The Celonis Inventory Lifecycle Optimization app powered by Peech identifies and quantifies missed revenue opportunities by tracking markdown adherence and highlighting areas for improvement. It provides:
Increased visibility for data-driven improvements: Monitoring shrink prevention processes across all levels of the business, companies get in-depth insights to better identify and understand adherence improvement opportunities. Main View that tracks compliance and performance at the region, market, store, department, and even associate levels, enabling targeted process interventions.
Better tracking of intervention effectiveness: Companies can observe the impact of process changes over time, with a user-customized targeted view on the specific areas they care about most. Once interventions are made, a Monitoring View lets companies track the impact of their process improvements over time, in both relative rate and recaptured revenue contexts.
Customized reporting: Companies can use insights from the app to drive impactful process improvement conversations through built-in user-specific notifications. Customers can elect to have scheduled notifications that highlight the improvement of the stores, departments, etc. sent to managers and decision makers (via Celonis Action Flows).
The Celonis Inventory Lifecycle Optimization app is the latest addition to the Celonis Platform Apps Program, enabling companies to quickly realize value with solutions built by Ecosystem partners on the Celonis Process Intelligence Platform.
About Celonis
Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line.
Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
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