Mark Klein: I'm very much convinced that digital transformation is mainly a cultural transformation because at the end, in digital transformation, you don't have the silver bullet, the one thing you do, and then it works. You have multiple initiatives and projects you have to drive. And here you are heavily depending off the know-how of each individual in your organization. You have to achieve that. You create not a push, but a pull from the organization to adopt digital technologies.
And we see that the first thing we have to achieve is that we create transparency. The understanding, what can technology or the technology do, and to demystify it, that people are not afraid, but they see, wow, that is really helping me. And we show and create the value. And here we had the challenge, how do you do that with process mining, with Celonis? So what we did, we developed a game.
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We were on the group conference where the 150 top managers of ERGO came together in essence, and we developed ERGOPoly which you can play here on a Celosphere. It's a real board game and the task was to come from the location to the airport. You could hike, you could bike, you could take a taxi, you could take a car. And then we calculated what is your CO2 footprint, how much did you pay and how much time did you spend? And then with Celonis, we made transparent who was the fastest, who had the best CO2 footprint and with real names of our colleagues. And they were standing there saying, wow, I was the fastest, that was great.
And then suddenly we show the tools, what you can do, evaluate, and so on. And people at this session understood what process mining is all about. And they came back and said, well, if I would have the same transparency in my claims process, that would be awesome. And via that, we opened up the organization and we started playing it at the top. And we basically are playing it down the whole organization to show the impact of process mining in a very easy, joyful manner.
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