I earned my first Microsoft certification over two decades ago when I was working in IT for a regional utility. One of my annual goals was to earn two certifications, and I was working toward my Microsoft Certified Solution Expert (MCSE), which has since been retired. After two tries, one in-person class and lots of late-night studying, I passed the Networking Essentials exam and had earned my very first tech cert.
Back then, the only proof that you actually earned a certification was likely a piece of paper you framed, hung on your wall, and subsequently lost during one of your umpteen office moves. Depending on the certifying company/agency, you might also get a credit card-style ID. Like the Microsoft Certified Professional ID card I got in 2000, cool MCP hologram included.
These certification credentials were fine in a still mostly-analog world, when resumes and CVs were designed to be printed and career networking sites like LinkedIn didn’t exist. By the mid-2000s however, the digital transformation of the tech jobs market had shifted into high gear. IT professionals and job seekers needed a better way to display their certifications and skills. Employers needed a better way to verify those credentials. And, certification providers needed a better way to showcase their credentialing programs. The time was ripe for a digital credentialing system, and thus the Open Badges standard was born.
In 2010, individuals from the Mozilla and MacArthur foundations proposed the concept of Open Badges. In a white paper written by Erin Knight, then senior director of learning and design at Mozilla and founder of the Open Badges project, and others from Peer2Peer University and the MacArthur Foundation, digital badges would allow your skills and competencies to be “collected and associated with your online identity and could be displayed to key stakeholders to demonstrate your capacities.”
Badges would be more than an image that you post to your Myspace page. Each badge would have metadata behind it that would link to the credentially organization and allow people to verify its authenticity. In 2013, Mozilla launched Open Badges 1.0 and by 2018 when it rolled out Open Badges 2.0, over 24 million badges had been issued, according to IMS Global Learning Consortium.
At the same time the Mozilla Foundation was rolling out the Open Badges Standard, companies like Credly (acquired by Pearson in January 2022) were creating services to help organizations and companies create and manage their digital credentials. According to the company, since its founding in 2012, Credly has issued over 50 million badges and currently works with some of the biggest names in tech, such as Adobe, AWS, Autodesk, Dell, IBM, Oracle, Snowflake, Oracle and now…Celonis.
In July 2021, Celonis launched its digital badge program in partnership with Credly. Using Celonis Digital Badges, you can verify the achievements, contributions, knowledge and skills you have earned through Celonis Academy. Badges can be added to your resume or CV, shared on your social media profile, or embedded in your email signature or on your website.
As of publication, you can earn over 35 Celonis Digital Badges, such as the Celonis Foundations badge I earned after joining the company in February. You can see a list of the badges and learn about each of them on Celonis’s Credly page. To help you pick the right badge or badges for you, some badges are grouped into the following collections:
Training Tracks: Badges for individual Celonis Academy courses on using the Celonis Execution Management System (EMS), such as Administer the EMS: Security, Permissions, Governance
Academic Alliance: Training tracks and masterclasses designed for students, researchers and academics, such as Process Mining - From Theory to Execution
Partner Certification Badges: Partner Certification Badges: Badges for official Celonis Partners who complete certification exams, such as the EMS Technical Expert
The three most popular badges are Celonis Foundations, Academic Process Mining Fundamentals in the Academic Alliance collection, and Review and Interpret Analyses in the Training Tracks collection. And as of early March 2022, Celonis has issued over 30,000 badges.
"At the Celonis Academy, we commit to helping our customers, partners, academics, and public learners develop the skills needed to reach their professional goals with Celonis,” said David Jeggle, Head of Celonis Academy. “Training takes time and dedication. So, we want them to share their achievements with the world. That's why we continuously release new Celonis Digital Badges."
As I wrote about last week, employers are looking to hire data-centric employees (data scientists, data engineers, strategy managers, etc.) who have process mining, process management, or execution management skills. As Celonis Chief Scientist Wil van der Aalst said on Mary Jo Foley's Petri's MJFChat podcast this month, “Process mining is becoming the new normal in larger organizations.” Earning these skills and showcasing them through Celonis Digital Badges, could be your ticket to earning a top tech job.
For more information about Celonis Digital Badges and the free, on-demand training courses and learning material available from Celonis, check out the following resources:
Process Mining: From Theory to Execution (free 10-hour, on-demand course developed by Celonis and the Process and Data Science (PADS) group)
What is Task Mining? (free 4-min video introduction to task mining)
Celopeers job market message board
If you want to help build the execution management and process mining systems that will be part of every enterprise IT toolkit, come work for Celonis!