Celosphere 23 - Alex Rinke - Keynote 01

Celonis is on a mission to make processes work for people, companies and the planet

Celonis sees a future where modern enterprise processes are made smarter, more efficient and more effective through the next generation of process intelligence. At Celosphere 2023, the company brought together people who share the same vision–to make processes work for people, companies and the planet.

Addressing event attendees during the opening keynote, Alex Rinke, Celonis Co-founder and Co-CEO, spoke about the importance of taking a process-first approach when addressing today’s challenges:

“New technologies keep emerging. Customer expectations keep rising, and the need for efficiency keeps growing. Change has… changed. It’s got a whole lot faster. And our organizations keep having to adapt. Those who do, manage to preserve cash, improve liquidity, and even increase their top line. They manage their productivity and their resources responsibly.

The good news is improving efficiency, driving revenue, cutting waste — all these can be done easily, if you do it process-first as opposed to systems first. The systems should be there to support you, not the other way around. This room is full of people who understand not only the power of process mining, but the importance of processes themselves: as the greatest lever for value, and your fastest lever for change.”

Driving his point home, Rinke highlighted the results of a recent global survey of over 1,200 industry leaders. Over 80% of them said that “processes are the lifeblood of their organization,” and 99% know that “optimizing their processes is key to meeting objectives at an organizational level.”

Unfortunately, while leaders know that improving their processes is critical, there’s a disconnect within most organizations that keeps it from happening. Every company has different people, in different departments, and often in different locations. They have different goals and speak different languages.

“Supply chain talks about SKUs and shortages, Finance focuses on ROI and cycle times, IT discusses scope configurations and table changes,” said Rinke.


Alex Rinke, Celonis Co-founder and Co-CEO, on delivers the opening keynote at Celosphere 2023.

Widening the disconnect, the systems in which work happens (ERP, CRM, HCM, etc.) don’t “play well together.” These systems capture and store data differently, don’t share information easily and use a different vocabulary.

“Without a common language, we have no way of aligning and taking action as an enterprise to improve the things that matter, like liquidity, productivity, revenue, and more,” added Rinke.

This common language, this connective tissue is a new Celonis Process Intelligence Graph™ (PI Graph) delivered through the next generation of process intelligence.

The PI Graph is a system-agnostic, enriched digital twin of the business, providing a single process intelligence layer that supports improvements, automation, and system transformation across all applications. It sits at the heart of the Celonis platform and is a key enabler for emerging technologies like Generative AI.

“By bringing together the building blocks of data, knowledge and our open platform, our customers now have the foundation they need to make processes and entire value chains work for everyone,” he said. “It helps their businesses run better, generate more value, and is more sustainable, which is ultimately better for their people, partners, customers, and the planet.”

Divya Krishnan, VP of product marketing at Celonis, walked attendees through a demonstration of the PI Graph during the keynote. She described how the PI Graph speeds up value realization with Celonis, making it faster to extract transactional data, find the right use case, and actually capture value.

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Divya Krishnan, VP of product marketing at Celonis, during the Celosphere 2023 keynote.

“First, you can model your process data faster. Deploy once and scale infinitely from there,” Krishnan said. “Next our process knowledge serves up recommended, prioritized opportunities for you to look at. Finally, you can use prebuilt apps to capture value fast.”

Filippo Catalano, chief information and digitization officer and Reckitt, also joined Rinke and Krishnan on stage to share how Reckitt is using Celonis and their plans for the future. In the past two years, the company has realized $31.5 million in value within Celonis and has set a target to realize $100 million by the end of the next fiscal year.

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Filippo Catalano, chief information and digitization officer at Reckitt, presents during the Celosphere 2023 keynote.

"Every CIO wants to be able to transform their business in a more intelligent and sustainable way. Celonis is a true innovator and partner in delivering that value and living up to that promise,” said Daniel de Rooij, SVP digital transformation at Reckitt, in a press release. “It’s imperative to invest in the right foundations that enable emerging technologies, like AI. Celonis provides us with unique process intelligence that accomplishes this and fosters objective collaboration across the enterprise."

Celosphere 2023 product announcements and innovations

Although PI Graph took center stage during the Celosphere keynote, the company announced multiple product updates and innovations. Here’s a list of the major announcements:

  • Process Intelligence Graph™ (PI Graph) is a system-agnostic, enriched digital twin of the business, providing a single process intelligence layer that supports improvements, automation, and system transformation across all applications.

  • Process Copilotsimplifies and accelerates the process of identifying and capturing value opportunities across the business by connecting users to the Process Intelligence Graph through an intuitive chat interface.

  • Process Adherence Manager (previously Process Sphere) enables unique model-driven analysis by integrating process mining, modeling and conformance with real-world data so organizations can improve adherence to designed processes.

  • Studio has been redesigned with a new guided experience that makes it easier to build, test and edit apps, dashboards and actions within the Celonis platform.

  • Transformation Hub is the centralized location for quantifying the business impact of Celonis implementations. It gives customers the ability to visualize outcomes across processes, objectives and value stages in one place.

Gamechanger Awards

In addition to laying out the company’s process intelligence vision, making major product announcements and sharing customer success stories, Rinke used the Celosphere 2023 keynote to highlight the Global Game Changer Awards.

Announced earlier this year, the Game Changer Awards recognizes Celonis customers "who have truly changed the game, delivering extraordinary impact to their employees, customers and communities."

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Celonis Game Changer Awards winner ceremony at Celosphere 2023

Three winners were announced during Celosphere, and Rinke made news during the keynote by announcing a substantial increase to the prize. He said:

"We’re celebrating three amazing companies who’ve delivered huge impact to their employees, customers and communities. We have some very impressive finalists. So impressive that we felt we needed a bigger prize than we had originally planned. Something to match the scale of the challenges they’re up against. So instead of a $5k donation, three winners will get a $25k donation to a non-profit organization of their choice."

Read more: Celosphere 2023: Everything you need to know news, product and process intelligence innovation

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Bill Detwiler
Senior Communications Strategist and Editor Celonis Blog

Bill Detwiler is Senior Communications Strategist and Editor of the Celonis blog. He is the former Editor in Chief of TechRepublic, where he hosted the Dynamic Developer podcast and Cracking Open, CNET’s popular online show. Bill is an award-winning journalist, who’s covered the tech industry for more than two decades. Prior his career in the software industry and tech media, he was an IT professional in the social research and energy industries.

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