Celonis World Tour: 5 Lessons from “Freakonomics” Economist That Will Blow Your Mind

Is thug life a happy life? Which is more dangerous, a gun or a swimming pool? Answering unusual questions like these is Steven Levitt’s specialty. The world-renowned economist and co-author of the best-sellers Freakonomics and SuperFreakonomics became famous for crunching data to turn conventional wisdom on its head. At the Celonis World Tour, he’ll do exactly that.

Joining our co-founder and co-CEO Alex Rinke as a guest keynote speaker, he’ll be the cherry on top of our incredible roster of speakers. Levitt, award-winning professor of economics at the University of Chicago, is one of the most sought-after voices on the new rules of business. In his TED Talks and speeches, he is known for being a provocative storyteller who challenges audiences to question the status quo behind modern business practices and assumptions.

From the economics of crack dealing to the power of process improvement

For their projects, he and his co-author, Stephen Dubner, usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Exploring “the hidden side of everything,” Levitt so far unveiled the economics of crack dealing, the myths of campaign finance, the secrets of the Ku Klux Klan, and much more. “I love data more than anything,“ says Levitt. And he's sure: “People who use data to the fullest, own the future.”

At the Celonis World Tour, Levitt will speak to the power of process improvement, why simplicity and visual storytelling with data can win over departments and CEOs, and how a couple of $50 pizzas saved a pharmaceutical company literally millions of dollars. Levitt will dissect the challenges that are on every business person’s mind these days, sharing impactful learnings on questions like:

What do we need to unlock our people’s potential?

Why is it so hard to drive change in organizations?

How does data complexity get in the way of doing your best?

Get your business future-ready

Sounds exciting? Then watch the Celonis World Tour to see how our technology empowers you to understand the hidden side of your businesses. Use the opportunity to turn broken processes into seamless execution. Understand how your people work, and how your customers interact with you. And use those insights to drive breakthrough execution and transformation.

Watch the Session Recordings Now!

Find your region and get ready!

• Deutschland, Österreich & Schweiz

• UKI & Nordics

• Iberia & Latinoamérica

  • Spanish

  • Portuguese

• France

• Japan

• Belgium, Netherlands, Luxembourg

• North America

Janine Guertler

Senior Content Writer and Translator

Janine Guertler is a Senior Content Writer and Translator at Celonis. In that role, she owns the content strategy for and production of customer stories, the promotion of Celonis’ flagship events, and the overall German messaging. Janine is a former journalist, with a knack for telling news stories across platforms - on topics like the MOSAiC polar expedition, the life of German immigrants abroad, and the U.S. elections in 2020. Her work has been published in national and regional German media outlets, such as Focus, Berliner Zeitung, Mitteldeutsche Zeitung, and Leipziger Volkszeitung.